Télécharger le livre :  Summary: Marketing Warfare
The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies...

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Parution : 2014-10-14
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Télécharger le livre :  Summary: Looking Out for No. 1
The must-read summary of Robert J. Ringer's book: "Looking Out for No. 1: From Where You Are to Where You Want to Be".This complete summary of the ideas from Robert J. Ringer's book "Looking Out for No. 1" shows how looking out for number one is the conscious, rational...

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Télécharger le livre :  Summary: The HP Way
The must-read summary of David Packard's book: "The HP Way: How Bill Hewlett and I Built Our Company".This complete summary of the ideas from David Packard's book "The HP Way" tells the story behind the American giant company Hewlett-Packard. In his book, the author...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: Net Profit
The must-read summary of Peter S. Cohan's book: "Net Profit: How to Invest and Compete in the Real World of Internet Business".This complete summary of the ideas from Peter S. Cohan's book "Net Profit" shows how thousands of businesses are in the process of migrating to...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: Why Not?
The must-read summary of Barry Nalebuff and Ian Ayres' book: "Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small".This complete summary of the ideas from Barry Nalebuff and Ian Ayres' book "Why Not?" shows that innovation doesn’t have to be as...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: The Management Myth
The must-read summary of Matthew Stewart's book: "The Management Myth: Why the Experts Keep Getting It Wrong".This complete summary of the ideas from Matthew Stewart's book "The Management Myth" shows how many believe that business management is a body of discrete and...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: The Experience Economy
The must-read summary of B. Joseph Pine II and James Gilmore's book: "The Experience Economy: Work is Theatre and Every Business a Stage".This complete summary of B. Joseph Pine II and James Gilmore's book "The Experience Economy" shows that every company is based on...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: Marketing 3.0
The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: Serious Creativity
The must-read summary of Edward de Bono’s book: “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”. This complete summary of the ideas from Edward de Bono’s book “Serious Creativity” shows that creative thinking is vital for business success...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: Maximum Achievement
The must-read summary of Brian Tracy's book: “Maximum Achievement: Strategies and Skills that Will Unlock your Hidden Powers to Succeed”.This complete summary of the ideas from Brian Tracy’s book “Maximum Achievement” explains that there is a link between the...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: Scientific Advertising
The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: The Tom Peters Seminar
The must-read summary of Tom Peters' book: "The Tom Peters Seminar: Crazy Times, Crazy Organizations".This complete summary of the ideas from Tom Peters' book "The Tom Peters Seminar" shows how a rational model of the successful businesses of tomorrow will be based on...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: The HR Scorecard
The must-read summary of Brian Becker, Mark Huselid and Dave Ulrich's book: "The HR Scorecard: Linking People, Strategy and Performance".This complete summary of the ideas from Brian Becker, Mark Huselid and Dave Ulrich's book "The HR Scorecard" introduces a measurement...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: The Zurich Axioms
The must-read summary of Max Gunther's book: "The Zurich Axioms: An Effective Set of Principles About Handling Investment & Risk".This complete summary of the ideas from Max Gunther's book "The Zurich Axioms" shows how everyone wants to win, but not everyone wants...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: Richard Branson
The must-read summary of Mick Brown's book: "Richard Branson:The Inside Story".This complete summary of the ideas from Mick Brown's book "Richard Branson" tells the story of the dynamic British entrepreneur and adventurer, Richard Branson. In his book, the author...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: Selling the Dream
The must-read summary of Guy Kawasaki's book: "Selling the Dream: How to Promote Your Product, Company or Ideas Using Everyday Evangelism".This complete summary of the ideas from Guy Kawasaki's book "Selling the Dream" shows how evangelism combines passion and an almost...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: The Myth of Excellence
The must-read summary of Fred Crawford and Ryan Matthews' book: "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything".This complete summary of the ideas from Fred Crawford and Ryan Matthews' book "The Myth of Excellence" shows that many...

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Parution : 2014-10-14
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Télécharger le livre :  Summary: Persuasive Business Speaking
The must-read summary of Elayne Snyder's book: "Persuasive Business Speaking: How to Make Memorable Business Presentations".This complete summary of the ideas from Elayne Snyder's book "Persuasive Business Speaking" shows that for every presentation they make, business...

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Parution : 2014-10-14
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Télécharger le livre :  Summary: Thinking Strategically
The must-read summary of Avinash Dixit and Barry Nalebuff's book: "Thinking Strategically:The Competitive Edge in Business, Politics and Everyday Life".This complete summary of the ideas from Avinash Dixit and Barry Nalebuff's book "Thinking Strategically" shows that...

Editeur : Business Book Summaries
Parution : 2014-10-14
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Télécharger le livre :  Summary: Alignment
The must-read summary of Robert S. Kaplan and David P. Norton's book: "Alignment: Using the Balanced Scorecard to Create Corporate Synergies".This complete summary of the ideas from Robert S. Kaplan and David P. Norton's book "Alignment" shows that most organisations...

Editeur : Business Book Summaries
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