Bruno S. Frey is Permanent Visiting Professor at the University of Basel and Research Director at CREMA – Center for Research in Economics, Management and the Arts, Zurich. Before he was Professor at the Universities of Constance, Zurich, Chicago, Warwick and Friedrichshafen; he was awarded five Honorary Doctorates in five countries. Frey published 21 books and more than 600 articles in scholarly journals.