Professor Ke Xue is the head of Journalism and Communication Department, School of Media & Design and the director of Center for Internet and Social Development at Shanghai Jiao Tong University (SJTU). She obtained her master’s degree in Economics from Fudan University and PhD in Management from Nankai University. Her research interests are in the field of new media, public relations and mobile communication.
Mingyang Yu is a Professor of Marketing in Antai School of management in Shanghai Jiao Tong University. He obtained his bachelor’s degree in Philosophy from Zhejiang University, master’s degree in Economics from Fudan University and PhD in Management from Fudan University. His research interests are in the fields of brand and brand building, brand crisis management, brand innovation and global brand management.