Alessandro Inversini is senior lecturer at
Bournemouth University Faculty of Management (United Kingdom). His research
interests are where communication, tourism and new media overlap, ranging from
design to evaluation of tourism websites, from online communication to branding
and reputation, from eCommerce to eLearning.
Roland
Schegg is a professor at the Institute of Tourism at the University of Applied
Sciences and Arts of Western Switzerland/Valais (HES-SO Valais). Between 2000
and 2004 he was with the Ecole Hôtelière de Lausanne (EHL). He earned his BS
from the Swiss Federal Institute for Technology (ETH) in Zurich and his
PhD from the University of Geneva. His research interests are in the field of
eTourism (online distribution, eService metrics, technology adoption, web 2.0
and mobile technologies in tourism).