Téléchargez le livre : Fundamentals of Public Relations

Fundamentals of Public Relations

Professional Guidelines, Concepts and Integrations

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Éditeur :

Pergamon


Paru le : 2016-06-06



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Description
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.
Pages
534 pages
Collection
n.c
Parution
2016-06-06
Marque
Pergamon
EAN papier
9780080224701
EAN PDF SANS DRM
9781483152196
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
74,85 €

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