Téléchargez le livre : Marketing in the Metaverse

Marketing in the Metaverse

Opportunities, Challenges, and Future Trends in Emerging Economies

de

, ,

Éditeur :

Palgrave Macmillan


Paru le : 2026-01-24



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
189,89 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and economic systems. It provides an evidence-based analysis of how immersive virtual spaces are transforming brand-consumer engagement, with a special focus on emerging markets.
 
Readers will discover how technologies like virtual reality, artificial intelligence, and blockchain are creating new paradigms for marketing strategies. The chapters delve into critical topics such as omnichannel convergence, value co-creation, and trust in virtual transactions, illustrated through sectoral case studies from banking to fashion. The book also addresses ethical considerations, such as privacy and digital well-being, advocating for a socially responsible approach to metaverse marketing.
 
This volume is essential for marketers, business leaders, and policymakers seeking to understand and leverage the metaverse's potential. It offers actionable insights for market entry and customer engagement, while also serving as a valuable resource for students and educators interested in digital transformation. By bridging theoretical exploration with empirical insights, this book equips readers to navigate the future of marketing with confidence and responsibility.
Pages
456 pages
Collection
n.c
Parution
2026-01-24
Marque
Palgrave Macmillan
EAN papier
9783032023643
EAN PDF
9783032023650
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
45
Taille du fichier
12636 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
189,89 €
EAN EPUB
9783032023650
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
45
Taille du fichier
4516 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
189,89 €

Abu Bashar (Ph.D) is an Assistant Professor of Digital Marketing at Gulf University, Kingdom of Bahrain.

Brighton Nyagadza (Ph.D) is a Digital Marketing academic at York St. John University, London Campus, United Kingdom.

Mohammad Wasiq (Ph.D) is an Assistant Professor at Saudi Electronic University, Kingdom of Saudi Arabia.

Suggestions personnalisées