Téléchargez le livre : Authenticity as Performativity on Social Media

Authenticity as Performativity on Social Media



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Palgrave Macmillan


Paru le : 2022-10-11



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Description

?Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval. Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural trend and argues that the professionalisation of social media has given rise to a ‘neoliberal authentic’ that equates productivity with self-actualisation, questioning whether society should present this as a cultural ideal. 
Using a new critical framework, Taylor recontextualises authenticity in a variety of social media practices. This includes authentic self-representation, authentic influence and its effect in influencer culture, as well as meme production as an attempt to find authenticity. Part-reader, part-manifesto, thebook asks readers to reappraise authenticity and provides a working definition for future practice.
Pages
144 pages
Collection
n.c
Parution
2022-10-11
Marque
Palgrave Macmillan
EAN papier
9783031121470
EAN PDF
9783031121487
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
3850 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
94,94 €
EAN EPUB
9783031121487
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
10424 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
94,94 €

Dr. Allan S. Taylor is Associate Professor of Media Production at De Montfort University, where he is Head of Subject in the Leicester Media School for Video, Imaging and Sonic Arts. His research interests span media, performance and visual culture, and his previously published work encompasses gender identity and drag, performance and performativity in visual culture, as well as the new performativities of social media.

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