Téléchargez le livre : The L'Oréal Adventure
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Description
Today, it is difficult to imagine that in 1948 L’Oréal was just another small business. In 35 years its turnover went from 200 million to 20 billion francs. This book reveals that factors such as money or classic management techniques played a minor role in L’Oréal’s growth. For François Dalle, such expansion was due primarily to the adherence of the entire L’Oréal staff to what he called the “L’Oréal Spirit:” an infusion into the company’s “psyche” of a passionate will for conquest and development, associated with indisputable quality and an unquenchable desire to be the first to “seize new opportunities.” This is what enabled L’Oréal to diversify its activities, and to expand them throughout Europe, Japan, and both North and South America, and to endure and overcome the crises of the 1970s and 80s. In 1942, François Dalle began working at Monsavon, a small soap-making company that belonged to Eugène Schueller, the founder of L’Oréal. He was made director of L’Oréal in 1948,first working alongside Eugène Schueller, and became president of the company from 1957 to 1985. 
Pages
400 pages
Collection
n.c
Parution
2018-09-04
Marque
Odile Jacob
EAN papier
9782738150196
EAN EPUB
9782738150202
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
1874 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
21,99 €
EAN PDF SANS DRM
9782738150219
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
21,99 €

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