Téléchargez le livre : Managing Digital Enterprise

Managing Digital Enterprise

Ten Essential Topics

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Éditeur :

Atlantis Press


Paru le : 2014-10-10



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Description

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:
• Foundation of Digital Enterprise
• Technology Foundation and Talent Management for Digital Enterprise
• Digital Enterprise Strategy Planning and Implementation
• B2C Digital Enterprise: E-tailing
• B2C Digital Enterprise: E-Services
• B2B Digital Enterprise and Supply Chain
• Digital Platforms
• Digital Marketing and Advertising
• Digital Payment Systems
• Mobile Enterprise
Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.
Pages
199 pages
Collection
n.c
Parution
2014-10-10
Marque
Atlantis Press
EAN papier
9789462390935
EAN EPUB
9789462390942
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
358 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
84,39 €

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